Descended from ancient Greek silversmiths, the Bulgari family began business in the village of Epirus, Greece.  The company name is spelled in the traditional style of the Latin alphabet where a “V” is a “U” in English, the family surname of Voulgaris is the origin of the name.  The founder of the silversmithing business, Sotirio, moved to Italy in 1884 and opened shop in Rome.  In 1905 with the help of sons Giorgio and Costantino, the flagship store was launched on via Condotti.  The style focused on high quality jewelry design done in Roman and Greek art design.  In the 1940’s, Bulgari introduced their first watch done in the Art Deco style of the 1920’s.  It was extravagant and unique, the snake watch quickly gained popularity.  Throughout the history of the company, they have created wrist, pocket and lapel watches for both men and women.  The majority of their watch collection was created in the late 1970’s when the brothers began to create their own unique style.  The Bulgari Bulgari was their best selling and most recognized model with a double engraved logo.  The watches are produced in Switzerland, made to the highest standards and maintain the original style the company has always had.